Skip navigation

Privacy notice

This Privacy Notice describes how Anytime Fitness Franchisor® LLC, including its officers, directors, employees, affiliates, volunteers, agents and authorized representatives including independent contractors (collectively, “Anytime”, “we,” “us,” or “our”) collects, uses, shares, and protects personal information. This Privacy Notice also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions.

2. WHO WE ARE AND OUR CONTACT DETAILS

2.1 We are ANYTIME CLUBS UK LIMITED (we, us, our, or Anytime UK). Our registered office is at Victoria House, 50-58 Victoria Road, Farnborough, GU14 7PG, and we are incorporated in England and Wales with company number 07130617.

2.2 Anytime UK, has been appointed by Anytime Fitness Franchisor LLC (AFC) as master franchisee for “Anytime Fitness” branded clubs in the United Kingdom and Ireland. AFC is incorporated in the State of Minnesota, USA, and is the owner of the Anytime Fitness system for operating clubs and all intellectual property associated with that system. Anytime UK’s business is the entry into franchise agreements with the owners of clubs (franchisees) granting franchisees the right to operate their independently owned businesses as Anytime Fitness clubs and the provision of training and support to franchisees.

2.3 Because the nature of the franchising relationship between Anytime UK, AFC and Anytime UK’s franchisees involves the use of certain prescribed procedures, policies and information systems in relation to personal data concerning you and your membership, Anytime UK and AFC are independent “controllers” and the franchisee is our “processor”.

Questions and Complaints

2.4 Please contact our Compliance Team by email at: gdpr@anytimefitness.co.uk, who has been appointed to oversee compliance with this policy if you:

  • have any questions or concerns about this policy or how we handle your personal data;
  • wish to exercise any of your rights (see section 11 Your legal rights); or
  • wish to raise a data protection complaint.

2.5 You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (see www.ico.org.uk for the ICO’s contact details). However, before doing so please make sure you have first made your complaint to us (using the email address specified above) or asked us for clarification if there is something you do not understand or is not clear. The ICO will expect you to have done this before reviewing your complaint.

Changes to this policy and your duty to inform us if your personal data changes

2.6 We regularly review this policy. We may update this policy at any time and, when we do, we update this page, so please check back frequently.

2.7 It is important that the personal data we hold about you is accurate and current. We may ask you to confirm updates to your personal data from time to time but please keep us informed if your personal data changes during your relationship with us in the meantime. Please inform us of any changes in your personal data.

3. THE PERSONAL DATA WE COLLECT ABOUT YOU

3.1 Personal data means any information about an individual from which that person can be identified. It does not include data where the person's identity has been removed. When we refer to the processing of your personal data in this policy, this covers virtually any action involving personal data from collection and storage to destruction

3.2 We process the following types of personal data set out in the table below.

Type of Data List of Personal Data
Identity Data First name, last name, username or similar identifier, marital status, title, date of birth, gender, height, weight and photographs.
Contact Data Postal address, email address and telephone number.
Financial Data Billing address, bank account and payment card details.
Profile Data Your username and password, unique customer number, subscription history and orders made by you (e.g. personal trainer sessions, sun bed products etc.), class history, gym access (entry and exit) times and locations, your interests, preferences, feedback and survey responses.
Marketing and Communications Data Your preferences in receiving marketing from us and your communication preferences.
Technical Data The type of device you use to access our website, the Internet Protocol (IP) address, your login data, the type and version of your browser, your time zone setting and location, browser plug-in types and versions, operating system, platform and mobile network information.
Usage Data Information about your usage of our website, the pages you viewed, and how you interacted with the page (such as scrolling, clicks and mouse-overs) (in accordance with your cookie preferences).

We do not seek to obtain any information about criminal convictions and offences or any of the following more sensitive types of personal data, such as race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data (collectively often referred to as special category data).

4. HOW WE COLLECT YOUR PERSONAL DATA

4.1 If you become a member of an Anytime Fitness UK club, you can download our mobile application, i.e. the AF app (AF App), to gain access to a club. The AF App may be integrated with other mobile applications owned by third parties (see further details at section 7 Sharing your personal data). Before using the AF App, please read the applicable terms of use carefully.

4.2 We use different methods to collect data from and about you including through:

  • Direct interactions. You give us your personal data directly when you:
    • apply for a membership to an Anytime Fitness club; 
    • enquire about a membership to an Anytime Fitness club; 
    • download our AF App and create an account;
    • use our AF App to monitor your progress and set your goals; 
    • request marketing to be sent to you;
    • enter a competition, promotion or survey;
    • give us some feedback or contact us;
    • engage with any of our social media accounts.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below: 
    • Technical data from the following parties:
      • analytics providers such as Google based outside the UK; and
      • advertising networks such as social media companies based inside or outside the UK.

5. YOUR PERSONAL DATA AND WHY WE ARE PROCESSING IT

5.1 The law requires us to have a legal basis for processing your personal data, and, in general, we rely on one or more of the following legal basis for our processing: 

  1. Performance of a contract with you: where we need it to perform a contract with you.
  2. Compliance with a legal obligation: where we need to comply with a legal or regulatory obligation.
  3. Legitimate interests: we use personal data where it is necessary to conduct our business and pursue our legitimate interests. 
  4. Consent: we only rely on your consent where we have obtained your express agreement to use your personal data for a specified purpose.

5.2 We set out below the purposes we use personal data for and the lawful basis we rely on in each case:

Purpose for processing Types of personal data The lawful basis we rely on
To provide our services to you and enabling you to register for a membership to our clubs, including:
a) agreeing a contract for our membership, as well as renewals or cancellations;
b) communicating with you regards your membership
  • Identity data
  • Contact data
  • Financial data
  • Profile data
  • Performance of a contract with you
To provide you with access to any of our clubs, including use of your photograph to prevent unauthorised access.
  • Identity data
  • Profile data
  • Performance of a contract with you
  • Legitimate interests (to maintain the security of premises and safety of our staff and members)
To provide you with the AF App to:
a) enable you to monitor your progress;
b) provide you with a coaching plan;
c) provide you with notifications relevant to your club membership and coaching activities
  • Identity data
  • Contact data
  • Financial data
  • Profile data
  • Marketing and communications data
  • Technical data
  • Usage data
  • Performance of a contract with you
  • Legitimate interests (to maximise our service offering and utilise the latest technological developments to encourage you to continue your membership)
To provide you with all the benefits of your membership to our clubs, such as personal training sessions, vouchers and discounts, service upgrades or special guest access to events.
  • Identity data
  • Contact data
  • Profile data
  • Performance of a contract with you
  • Legitimate interests (to maximise our service offering and encourage you to continue your membership)
Financial management, including:
a) billing;
b) payment processing and accounting;
c) financial reporting and auditing.
  • Identity data
  • Contact data
  • Financial data
  • Performance of a contract with you
  • Legitimate interests (to assess performance of our business and to inform our decisions to promote our continued success)
To manage our relationship with you, including notifying you about changes to our terms of business or privacy policy
  • Identity data
  • Contact data
  • Performance of a contract with you
For our IT and infrastructure, to protect our business and website (including troubleshooting, data analysis, testing, backups, system maintenance, support, reporting and hosting of data)
  • Identity data
  • Contact data
  • Financial data
  • Profile data
  • Technical data
  • Usage data
  • Legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)
  • Compliance with a legal obligation
To market and advertise our products and services:
a) including events we think will be of interest to you; and
b) sending service updates or marketing.
  • Identity data
  • Contact data
  • Marketing and communications data
  • Legitimate interests (to market, promote and develop our business and to inform our marketing strategy)
  • Consent (where you opt-in to receive marketing materials and communications from us)
To conduct member research and surveys for the purposes of gaining insights into our business and identifying member trends and preferences
  • Identity data
  • Contact data
  • Legitimate interests (to improve our service offering by listening to customer feedback).
We engage with ambassadors and influencers on social media for the purpose of promoting and marketing the business
  • Identity data
  • Contact data
  • Profile data
  • Technical data
  • Usage data
  • Performance of a contract
  • Legitimate interests (to promote the business using third parties with an online following)
To enforce our legal rights or defend or undertake legal proceedings
  • Identity data
  • Contact data
  • Financial data
  • Profile data
  • Marketing and communications data
  • Technical data
  • Usage data
  • Compliance with a legal obligation
  • Legitimate interests (to protect our business, interests and rights)
To share your personal data with companies in our group
  • Identity data
  • Contact data
  • Financial data
  • Profile data
  • Marketing and communications data
  • Technical data
  • Usage data
  • Compliance with a legal obligation
  • Legitimate interests (to protect, realise or grow the value in our business and assets)
To share your personal data with third parties that will or may take control or ownership of some or all of our business
  • Identity data
  • Contact data
  • Financial data
  • Profile data
  • Marketing and communications data
  • Technical data
  • Usage data
  • Legitimate interests (to facilitate a sale of the business)
To enable you to partake in a prize draw, competition or complete a survey
  • Identity data
  • Contact data
  • Profile data
  • Performance of a contract
  • Legitimate interests (to publicise and promote our business and benefit our members, as well as improve our brand image)

Performance of a contract with you: where we need it to perform a contract with you.

Special Category Data: We do not seek to obtain information about criminal convictions or sensitive data (race, religion, sexual orientation, health, genetic/biometric data) unless strictly required for specific club access cases with consent.

6. MARKETING

6.1 We strive to provide you with choices regarding certain personal data uses, particularly around marketing. You can manage your marketing preferences by opting out of marketing at any time by following the opt-out links on any marketing message sent to you or by contacting your club directly at any time.

6.2 We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

6.3 You will receive marketing communications from us if you have requested information from us or purchased services from us (i.e. become a member of an Anytime Fitness club) and, in each case, you have not opted out of receiving that marketing.

7. SHARING YOUR PERSONAL DATA

7.1 We will share your personal data with third parties where required by law, where it is necessary to administer the working relationship with you or where we have another legitimate interest in doing so.

7.2 We may need to share your data with third parties where they provide services on our behalf (for example those who help us to operate our website and AF App). We require that all our third-party service providers take necessary security measures to protect your personal data. We do not permit your personal data to be used by those third parties for their own purposes, and they may only process your data for specified purposes, and in accordance with our instructions.

7.3 We set out further details in the table below about the personal data we share with third parties.

Category of Recipient Further details
Internal Recipients
 Companies within our group and/or our franchisees.

We share your personal data with:

  • Our franchisees: (i.e. owner of the Anytime Fitness club at which you are a member), to provide our services to you, permit you to use your membership and give you access to our clubs, as well as for internal administrative purposes, management purposes or other business-related purposes, in order to operate our website, to communicate with you, see section 5 for more details.
  • Our personnel and staff:We share personal data internally on a need-to-know basis with our staff and personnel including directors, shareholders, employees, contractors and other temporary workers.
  • Our fitness coaches / personal trainers: We share personal data with those engaged by our franchisees for the purpose of administering your fitness plan and providing you with coaching.
External Recipients Service providers and suppliers.

We engage third party suppliers to provide services to us, from time to time, including:

  • Website and mobile application development suppliers;
  • IT service providers to help manage our IT and back office systems;
  • Digital communication providers (messaging, chat and email);
  • Service providers for improvement and optimisation, data analytics and market research;
  • Professional advisors such as tax or legal advisors.
Third parties in case of a legal requirement.

We may share your personal data with third parties if we are under a duty to disclose or share your personal data to comply with any legal obligation, to enforce or apply our website terms of use, or to protect the rights, property or safety of our site, our users and others.

We may also disclose personal data in case we believe, in good faith, that such disclosure is necessary to enforce our policies, take precautions against liabilities, investigate and defend ourselves against any third-party claims or allegations, protect the security or integrity of the service and protect our rights and property.

Third parties in case of a corporate transaction.

We may share your personal data with other third parties, for example in the context of the possible sale or restructuring of the business. In this situation we will, so far as possible, share anonymised data with the other parties before the transaction completes. Once the transaction is completed, we will share your personal data with the other parties if and to the extent required under the terms of the transaction. We may also need to share your personal information with national authorities, law enforcement, a regulator or to otherwise comply with the law.

8. INTERNATIONAL TRANSFERS OF PERSONAL DATA

8.1 Some of the third parties listed above may be based outside the European Economic Area (EEA) and/or the United Kingdom.

8.2 Where we transfer personal data outside of the United Kingdom and/or EEA, we implement appropriate safeguards in accordance with applicable UK data protection laws and will only transfer or share your personal data with third parties:

  • pursuant to the EU Standard Contractual Clauses and any appropriate additional measures to supplement such clauses as may be required in line with transfer impact assessments we carry out;
  • pursuant to the UK Addendum; and/or
  • in countries that have an adequacy decision by the European Commission and/or the ICO; or
  • located in the EEA or UK.

9. DATA SECURITY

9.1 We have adopted the technical and organizational measures necessary to ensure the security of the personal data we collect, use and maintain, and prevent their alteration, loss, unauthorized processing or access, having regard to the state of the art, the nature of the data stored and the risks to which they are exposed by human action or physical or natural environment.

9.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use procedures and security features to try to prevent unauthorised access.

9.3 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

10. DATA RETENTION 

10.1 We endeavor to ensure that personal data are kept as current as possible and that irrelevant or excessive data are deleted or made anonymous as soon as reasonably practicable.

10.2 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

10.3 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

10.4 If you have any queries about the retention of personal data, please contact us at: gdpr@anytimefitness.co.uk. 

12. COOKIES

12.1 We use cookies in connection with the operation of our website. A cookie is a small file that is sent by a web server (where we host our website) to a web browser (from where you view our website), and which is then stored by the browser.

12.2 You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.

13. CONTACT DETAILS

If you have any questions about this policy or about the use of your personal data or you want to exercise any of your rights, please contact us at: gdpr@anytimefitness.co.uk.